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| (Lucky to be clicked by colleague and famous photographer Shamsuddin Moosa)
(My article
in The Gulf Today, 23-12-15)
DUBAI: As a
surprise event during the Dubai Shopping Festival (DSF) 2016, luxury French
house Hermès will bring a unique exhibition, “Wanderland” to the Middle East
for the first time with Dubai being the third city in the world to host the
fashion and art installation, after London and Paris.
This was
announced at a special media gathering in Dubai on Tuesday where Saeed Mohammed
Mesam Al Falasi, Director, Strategic Alliances Division of Dubai Festivals and
Retail Establishment, an agency of the Department of Tourism and Commerce
Marketing, presented the themed line-up of events and activities for DSF 2016.
He mentioned
four themes for this year’s festival and what attractions shoppers could expect
at the 21st edition of DSF, which runs from
Jan.1 to Feb.1.
The themes,
Beauty, Gold & Jewellery, Apparel & Fashion and Perfume, are “aimed at
encouraging innovative activations from malls and stores across the Emirate
during DSF.
“Wanderland”
is a Parisian revelry within the unexpected. A “Flânerie” - the act of
strolling that evokes Hermès’ 2015 theme of the year.
The
exhibition has one part fashion installation and another part a show of
artistic creativity.
The
“Wanderland” exhibition will be afloat across a 1,000 square metre area, at the
Dubai Fountain, The Dubai Mall next to Souk Al Bahar from Jan. 21 till Feb.6.
According to
the organisers, entry to the exhibition will be free and it will be open to the
public throughout its presence in Dubai.
Pressed by
The Gulf Today for more details about the exhibition, the organisers merely
mentioned, “Wait and watch.”
Among the
other DSF highlights, on Jan.17, at the Dubai Mall Ice Rink the first-ever
interactive fashion show projection on ice using professional model/figure skaters will be
held.
The focus on
Gold and Jewellery will see lots of international and regional celebrity visits
and showcasing of international luxury jewellery brands.
The opening
day of DSF’s Perfume Theme on Jan.26 will witness a world-record breaking
attempt - offering Dhs 1 million worth of perfume sampling. Some 200 personnel
will be deployed to spray perfume all at the same time in “The Biggest Perfume
Sampling” event.
A
specially-designed Perfume Village will also be set up at the Mirdif City
Centre.
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Wednesday, December 23, 2015
French luxury house plans surprise event at DSF
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looks like it s going to be a wait and watch event
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